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Guests can roam the streets of a town inspired by New England architecture. This provides a perfect transition from London to New York! This new subland will be dubbed Wonka Lane. Inspiration will be taken from the films and books. Various stores and eateries crowd walkways causing guests to feel immersed into a small town surviving on the big tourist draw, Wonka's Candy Factory.
Marketing
To promote this new land there types of Wonka bars will be distributed. The three types will be Wonka Triple Chocolate Whipple Bar, Wonka Nutty Crunchilicious Bar, and Wonka Caramel Hat Trick. Within a Wonka Bar you have the chance of winning a Golden Ticket! However winners will be scarce as there will only be five winners in total. They will be able to go to the grand opening of Wonka Lane. This will also receive a free three day two park ticket. They will also receive a free four night, three day stay at Sapphire Falls. Lastly they will be the first to ride Wonka Factory Tour!
Timeline
2017 : Fear Factor - Live! closes
2018 : Construction begins on Wonka Lane
2019 : Wonka Lane announced
2019 : Golden Ticket Sweepstakes begins
2020 : Golden Ticket Sweepstakes ends
2020 : Wonka Lane Opens